3 Keyword Research Tips To Optimize Your Plumbing Business Website For SEO

When customers feed keywords into search engines to find solutions to their plumbing issues, they click on the first websites that pop up on the results page. For you to drive organic traffic to your website, your site needs to appear on the first page for plumbing searches. You can actualize this by incorporating keywords that customers use in your content. That way, when a user searches the phrase, your website pops up on the first page. However, to rank on the first page, you need to incorporate the following research tips into your SEO strategy.

Define Your Audience

An essential part of SEO is determining who you are optimizing your website for. Do you run a business-to-business or business-to-customer company? Do you serve residential or commercial clients? Defining your audience allows you to create topics that are important to your clients. For example, a residential customer would seek plumbing services, such as installing pipes, hot water units, and indoor plumbing fixtures. Conversely, a B2B customer would more likely approach your company to make wholesale purchases on plumbing fixtures. 

Leverage Keyword Research Tools

After defining your audience, you need to find the key phrases they usually use when searching for plumbing solutions or products. One way to achieve this is by leveraging keyword research tools. These tools help you to:

  • Identify keywords and phrases associated with your industry
  • Determine how often users search certain phrases
  • Ascertain the ranking difficulty of different keywords
  • Create a digital advertising budget
  • Gain insight into important competitor metrics

Your goal is to find keywords with a high search volume as they are the ones customers use. Once you choose your preferred keywords, incorporate them into your content. Content could be your blog posts, news articles, videos, or product announcements.

Target Local Keywords

General plumbing keywords are used by most plumbing companies. Therefore, competition is very high, and your chances of ranking on the first page of search results are low. Local keywords give you a competitive edge over the competition. They are location-specific phrases that narrow down your audience to users within the specified geographical location. 

For example, when a user types "plumber in Springfield", the search engine narrows down results to business in Springfield or Illinois. Therefore, if your business is in the area, you stand a better chance of ranking on the first page. As you target local keywords, remember to claim your Google My Business listing to improve your rankings for local SEO.

Using the right keywords in your content can improve your plumbing company's rankings on search engines. Contact an SEO firm for professional services.



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