If you own a company, one thing that is very important for your business is having a website for your customers. If you currently do have a website but it is out of date, then this will affect your business. This is because visitors may have a hard time finding your website, as well as finding it difficult to navigate your site once they do find it. Fortunately, you can vamp your website up by hiring a website designer. Below are two things this professional can do for you.
Use Search Engine Optimization
Search engine optimization (SEO) is a way to get quality traffic to your website. For example, if the SEO is done correctly when people search for a product or service that you have your website will be on the first page of results in the search engine. This is beneficial as many people will choose the website from the first page instead of having to go through more pages. SEO can also increase the amount of visitors your website receives on a daily basis.
Organic results are another part of SEO. This means the ads that are placed on your website. This will help you get traffic from ads that you do not have to pay for at all.
A good website designer will know how to do SEO on websites, so make sure you ask the website designer that you want to hire if they have SEO experience.
Set up a Shopping Cart
If you sell products on your website it is important that the shopping cart works well. For example, each product should be listed and have an Add to Cart button under the product name/image. Once the visitor clicks on the button they should be taken directly to your cart. It is important that the cart system is set up correctly to ensure it is easy for your visitors to purchase your products.
The website designer will ensure that all links from your items work properly. The designer will also set up the shopping car to make it easy for your visitors to enter in their payment information, shipping address, and more.
Along with the shopping cart the website designer can include extra information for the products that are in the cart, such as customer Q&As and product reviews.
The website designer that you hire can give you much more information when it comes to revamping your website. For more information, contact a web design company in your area.