The millennial generation gets a lot of flak from previous generations, some of which is fair and some of which is unfair. The toughest thing you're going to experience, though, as a marketing company is getting millennials to care about your advertising. Thankfully, referral marketing can help avoid this problem.
Millennials Don't Fall For Most Marketing Concepts
Marketing is all about getting people to trust you and to connect with your product. The issue with millennials and marketing is that they simply don't fall for those tactics. It has been shown, over and over again, that millennials are more aware of these tactics than past generations.
Even worse, they are less likely to buy from a company if they find their marketing is targeting stereotypes or if it seems too transparent and obvious. Your old-fashioned marketing company may think that you can succeed by targeting around millennials and to other generations. That is dead wrong.
This Generation Has Huge Spending Potential
Don't think that you can simply ignore the millennial generation and succeed. Studies have shown that millennials are workaholics who are making more money than previous generations and who are going to represent a significant portion of the buying power in the near future. Letting a whole generation pass you by will be a major mistake.
The big problem you're running into when marketing for millennials is that they simply don't trust marketing and advertising companies. They have grown up surrounded by it their whole lives and are numb to and distrustful of most tactics. That's why you need to break through that trust barrier with referral marketing.
Referrals Can Build Trust In Millennials
Due to their intelligence and cynicism, it is important to find other ways of marketing that appeal to millennials. Thankfully, there are a few different types that have been found to work with them. Referrals are probably the most effective. That's because they come from somebody that the millennial trusts, such as family members or people their age.
Of course, your marketing can't be all 100 percent peachy and rosy or the millennial will see through it. Don't eliminate your negative reviews but instead admit you've had some issues. These shouldn't be major problems but they shouldn't be hidden. Instead, assess and address them and try to solve these concerns. Doing so will greatly impress most millennials.
So if your old-fashioned marketing company is stumped on how to get millennials to buy, you should consider the benefits of referral marketing. It is one of the least understood methods available but can be powerful if you do it properly and get your marketing referrals from the right people.